Published 05 August 2022

MoveData Attains 96% Net Promoter Score

decor decor

NPS is a simple and effective way to measure the quality of experience people have in their interactions with your organisation.

At MoveData we measure NPS to determine the perceived utility of our overall product offering, and by extension the likelihood of customers to continue their subscription and to recommend MoveData positively to their peers.

These principles can also be applied in a Nonprofit context, where NPS could be used, for example, to measure sentiment of regular givers (and their likelihood to continue, upgrade, pause, cancel their gift), or perhaps the overall experience had by fundraisers when taking part in fundraising initiatives for your organisation.

NPS quickly “scores” this qualitative criteria to determine your current benchmark, and when measured over time can identify trends in direction and uncover reasons as to why.

How to measure NPS

Measuring NPS is simple. Create a segment of those you wish to survey and ask:

“On a scale of 0-10, how likely is it that you would recommend {insert-here} to a {friend / family / colleague}”.

Responses can be categorised into three groups:

  • Promoters (score of 9-10)
  • Passives (score of 7-8)
  • Detractors (score of 0-6)

To measure your NPS, subtract the percentage of detractors from the percentage of promoters. For instance, if you received 10 responses, with 6 promoters, 2 passives and 2 detractors, your NPS would be 40%.

NPS differs by industry and use case, but as a rule of thumb any score above 50% is typically considered to be very good.

NPS at MoveData

Given MoveData operates in the category of Nonprofits who use Salesforce, for our NPS we surveyed all customers and asked: “On a scale of 0-10, how likely is it that you would recommend MoveData to other Not for Profit Organisations who use Salesforce?”

Our results were as follows (scores on x axis; count of each score omitted for confidentiality purposes):

This produced a score of 96% 🥳 and we followed up with additional questions to solicit additional insights:

These additional questions exposed a range of in-demand suggestions which we could incorporate into our product roadmap, and also allowed us to identify outlier scores to understand and rectify any issues.

We also used this as an opportunity to turn positive feedback into AppExchange reviews:

Wrapping Up

NPS produces some wonderful insights and at the same time takes very little effort to administer. When tracked over time, this can provide a genuine pulse to correlate day-to-day activities and how this translates into customer experience with your brand. With most of our readers being Nonprofits, we hope you might find these principles and methodologies useful, and where practical embed into your organisation so you can monitor and improve the supporter experience over time.

Continue reading

View all posts

What people are saying about MoveData

Keeping Salesforce up to date used to be a real challenge. With MoveData everything is automated and it’s been one of the best technical decisions we’ve made!

Henry Wong Senior Salesforce Analyst Developer, UNICEF Australia

War Child UK saves 67.5 hours per month by using MoveData

Yvonne Small Database Coordinator, War Child UK

I can’t even tell you how many hours this has saved us. To have all our data integrated into Salesforce is extraordinary!

Lauren Stewart Senior Manager Systems and Data, The Alfred Foundation

Having implemented MoveData everything is so much more efficient – all that wasted time is gone!

Kate Griffiths Income Generation & Engagement Manager and Data Protection Officer, The Fire Fighter’s Charity

MoveData has made our life so much easier!

Maria Papaly CRM Development Manager, Oxfam Australia

MoveData delivers thousands of data points into Salesforce every day - this allows us to successfully run World's Greatest Shave and our other major campaigns

Glen Shields Head of Data & Analytics, Leukaemia Foundation

MoveData has helped us be much more effective in our fundraising - it cut out so much of the admin that swamped us last year!

Larissa Wiese Marketing and Communications Manager Breast Cancer Care WA

The MoveData team are amazing! I would recommend their integrations to any non-profit that is looking to better manage and automate their incoming data flows.

Conor Nolan Digital Executive, Cure Cancer Australia

The efficiency, accuracy and time savings have been a game changer for our foundation. I cannot recommend MoveData highly enough!

Carolyn Campbell Operations, Shake It Up Australia Foundation

MoveData are excellent to work with - I would recommend their services to anyone seeking to integrate fundraising and donation data into Salesforce

Emma Karst Digital Marketing Specialist, Caritas Australia

MoveData integrations are flexible, accurate and easy to use - and have already saved us loads of admin time. Thank you so much!

Jo Price IT Integration and Transformation Manager, Sydney Children's Hospital Foundation

A really positive experience - the MoveData team are knowledgeable, responsive and great at problem solving

Katrina Locandro Marketing & Communications Manager, Liptember Foundation

Proudly used by


Powerful Salesforce Integration
for Smart Nonprofits