Facebook Integration for Salesforce

⏰ Integration Frequency

Facebook file exports are available to download via Facebook Page Settings. As soon as the file is uploaded into MoveData associated records are automatically created in Salesforce.

🚀 MoveData: How It Works


⚡ Facebook Triggers


When a donation is created, updated or refunded in Facebook, MoveData upserts an opportunity record into Salesforce. The opportunity record is automatically associated with the contact and account representing the Facebook user making the donation, as well as the Salesforce campaign to which the opportunity relates.

☁️ Salesforce Actions

Create Contact

MoveData will automatically create (or update) a contact in Salesforce whenever contact information is provided by Facebook. MoveData sets information on the contact record such as first name, last name and email address and relates the contact record with the associated campaign, account and opportunity records. MoveData runs your Salesforce duplicate rules when creating contacts which ensures correctness as per matching criteria defined in Salesforce.

Create Account

Facebook does not have a company donation or company fundraising concept and on this basis MoveData creates household accounts as per the Salesforce Nonprofit Success Pack data model.

Create Opportunity

MoveData will automatically create (or update) an opportunity in Salesforce whenever donation information is provided by Facebook. MoveData sets information on the opportunity record such as amount, stage, close date, description, donor contact etc and relates the opportunity record with the associated campaign, contact and account records. This includes support for a wide range of donation scenarios including refunds, anonymous donations, foreign currency donations etc.

Create Campaign

MoveData will automatically create (or update) a campaign in Salesforce whenever campaign information is provided by Facebook. MoveData sets information on the campaign record such as name, parent, status, URL, category, expected revenue, fundraiser contact etc and relates the campaign record with the associated contact, account and opportunity records.

⚙️ Salesforce Customisation

MoveData can be easily customised to support your Salesforce data model and business logic requirements. This may apply to organisations who have customised Salesforce Nonprofit Success Pack and to those who do not use Salesforce Nonprofit Success Pack at all. Once the required customisations are identified we implement extensions to support those customisations which ensure the necessary information is set when data automatically imports from connected platforms. To learn more please complete the form on this page or book a demo.

💰 Facebook Integration Pricing
Monthly subscription

The Facebook integration for Salesforce is available on the MoveData Starter plan 😊

  • Facebook to Salesforce integration
  • Unlimited monthly tasks
  • Smart duplicate rules
  • Integration configuration engine
  • MoveData Salesforce App
  • Ticketed support
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    Powering Nonprofits who use Salesforce worldwide
    "Keeping Salesforce up to date used to be a real challenge. Having implemented the MoveData integration, everything is automated and it’s been one of the best technical decisions we’ve made."
    Henry Wong, Senior Salesforce Analyst Developer, UNICEF Australia
    "I can’t even tell you how many hours this has cut back. To have it all working is extraordinary."
    Lauren Stewart
    Senior Manager Systems and Data, The Alfred Foundation
    "We depend on MoveData to deliver tens of thousands of real-time donations and registrations into Salesforce - so we can successfully run the World's Greatest Shave and our other major campaigns."
    Glen Shields,
    Head of Data & Analytics Leukaemia Foundation
    "The MoveData integration has helped us be much more effective in our fundraising. Implementing the integration made us realise there was a lot more we could actually do in Salesforce – far more than we had originally thought!"
    Larissa Wiese
    Marketing and Communications Manager Breast Cancer Care WA
    "Real time integration allows us to run timely and contextual marketing automation. Because of this, we have seen improved metrics across the board as people engage with their fundraising more actively."
    Conor Nolan
    Digital Executive
    Cure Cancer Australia
    "The piece that was pivotal for us was the ability to financially track our fundraisers. This was hard to manage with our previous processes – MoveData has seamlessly solved something which was always very time consuming, manual and open for errors."
    Jo Flanagan
    Development Services Manager
    Chris O'Brien Lifehouse
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