This article was co-authored with Raisely and has been updated by MoveData. The interviewee is Larissa Wiese, Marketing and Communications Manager at Breast Cancer Care WA.
Tell us about Purple Bra Day
Our major fundraisers have always been the Long Table Lunch which sits up to 800 people and of course Purple Bra Day. With the events over the last couple of years, our beloved Long Table Lunch obviously hasn’t been possible, so Purple Bra Day means even more to us now.
It’s a six-week program that brings the West Australian community together to help support those facing a diagnosis of breast cancer. People dress up in purple and hold their own fundraising events such as morning teas and head shaves. The final day is the Street Appeal, where we “paint Perth purple” with our many beautifully costumed volunteer tin-shakers to finish off the campaign.
The objective for us is to raise money to fund our support services, but also to reach people who might not know about us and who may need our breast care nursing, counselling, or financial and practical support services.
This year, IGA Purple Bra Day was on September 24th. We raised about $30,000 on the day, and are looking at over $290,000 for the whole campaign, thanks to extra support from IGA and their individual stores, and of course, the amazing generosity of West Australians.
Why did you select Raisely for Purple Bra Day?
Well, we’d used several platforms over the years. After a lot of trial and error elsewhere, we settled on Raisely for a host of reasons:
- Raisely is cost-effective: the $0 set-up cost made it low risk to get started.
- Raisely is easy to administer: it’s accessible for all staff in the organisation from fundraising to marketing, finance to operations and the Executive team. The platform is inherently intuitive so there’s no need to train people up.
- Raisely has a great deal of functionality: many of the Raisely features are charged for in other platforms, or require custom development to implement in the first place
- Raisely produces an excellent user experience: it’s very easy to make a donation or start a fundraiser, and there is minimal setup involved in producing a highly polished and on-brand campaign.
When you stack all of these factors up against the competition, Raisely clearly won the cost/benefit analysis – we saw no reason to look anywhere else!
Why did you choose to use Salesforce?
We use Salesforce as our CRM. It is core to everything we do.
Our team implemented Salesforce in 2020 following a grant from LotteryWest, having selected it as the best option available and as something which would scale with us as we grew.
It does a range of things with our data, from reporting to marketing to accounting, and gives us a complete view of everyone we engage with – so getting the right data into it is pretty fundamental to us!
That’s where MoveData and the Raisely to Salesforce integration has really helped.
How did you connect Raisely and Salesforce prior to MoveData?
Before the integration we were exporting data out of Rasiely as CSV files – modifying them in Excel and uploading into Salesforce on a weekly basis. This was not ideal – it was time consuming and meant we never had a live view of how everything was tracking along. From a finance perspective we would then download reports from Stripe and line-by-line reconcile against each donation we had uploaded into Salesforce. It was Sherlock-Holmes-level detective work – time consuming and labour intensive as we pieced the puzzle together to ensure everything was accurate and correctly matched.
“The integration and automation have saved us a lot of time.”
– Wenny Gowinda, Database Coordinator, Breast Cancer Care WA
And this covered only donations – everything relating to fundraisers just wasn’t considered, and we were missing this whole chunk of valuable supporter information. Emma Taylor, our Community Relations Executive, raves about MoveData as it provides extra hours each week to engage with supporters rather than spending time sifting through and uploading data manually.
“MoveData cut out so much of the admin that swamped us last year. It enabled some wonderful conversations with our supporters that we would not have had otherwise.”
Emma Taylor, Community Relations Executive, Breast Cancer Care WA
How is life with the Salesforce integration in place?
With MoveData’s Raisely to Salesforce integration, we’ve been able to bring across live donations automatically. Our finance team has been so impressed – we’ve saved multiple hours each week thanks to one-click reconciliations.
Another massive win is being able able to bring across all fundraiser information too. Implementing the integration made us realise there was a lot more we could actually do in Salesforce – far more than we had originally considered! This has really helped us manage peer to peer and community fundraising initiatives more effectively.
And of course the fact that everything is now real time. Knowing that the data shown in those reports and dashboards is 100% accurate and up to date makes everything far more actionable.
“The integration has helped us be much more effective in our fundraising.”
– Larissa Wiese, Marketing and Communications Manager, Breast Cancer Care WA
Any tips for others looking to connect Raisely with Salesforce?
Breast Cancer Care WA would highly recommend Raisely, MoveData and Salesforce to other For Purpose organisations – it makes the invisible visible, and gives you more time with the beautiful people who support you. Raisely and Salesforce are world-class systems, and the MoveData integration marries the two perfectly. It has saved us a lot of time and money – it really has helped us with the way we do fundraising.