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Grassrootz Integration for Salesforce

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    Summary

    Product:
    Method:
    API
    Frequency:
    Real time
    Setup:
    Register integration URL in Grassrootz
    Supported Functionality:
    • Mass Participation Events
    • Peer to Peer Fundraising
    • DIY Fundraising
    • Appeals
    • Regular Giving

    About the Grassrootz Integration

    Grassrootz is a popular product used by Australian and New Zealand organisations to facilitate fundraising. Raisely specialises in a variety of areas and is most commonly used to run mass participation events and peer to peer fundraising.

    The Grassrootz integration for Salesforce is an API integration. As such, information is automatically processed from Grassrootz into Salesforce without any ongoing administrator effort. The integration operates in real time and conforms to Salesforce best practices enjoyed by all MoveData customers.

    1. Create your Grassrootz integration in MoveData
    2. Add your integration URL in Grassrootz
    3a. Grassrootz is integrated with Salesforce! (Nonprofit Cloud)
    3b. Grassrootz is integrated with Salesforce! (Nonprofit Success Pack)

    Salesforce Records

    Depending on your version of Salesforce, the Grassrootz integration will construct the following records:

    Person Accounts

    Person Account records represent people in Grassrootz. The integration will look to match the Raisely data with an existing person account in Salesforce, and will only create a new record if it can’t find a suitable match.

    Accounts

    Grassrootz can accept donations made on behalf of a company. Account records represent companies under which people make their donations. The integration will look to match the Grassrootz data with an existing account in Salesforce, and will only create a new record if it can’t find a suitable match. Relationships are automatically established between the donor person account and company account in Salesforce.

    Campaigns

    Campaign records represent campaigns, teams and fundraisers in Grassrootz. These hold donations made against your specific Grassrootz campaigns. For peer to peer and DIY fundraising, additional campaigns are created to represent those fundraising pages and organised into a campaign hierarchy – making it easy to report on your campaign as a whole, or drill down to the individual fundraiser level. The integration also supports campaign members to represent the role of the person in the campaign.

    Gift Commitments

    Gift Commitment records represent recurring donations in Grassrootz. These parent their component gift transaction records which are converted according to the processing schedule in Grassrootz. Status is automatically synced between Grassrootz and Salesforce allowing you to report on failures, cancellations and other changes. The integration supports gift commitment schedules too

    Gift Transactions

    Gift Transaction records represent transactions in Grassrootz. The integration supports gift refunds, gift soft credits and gift designations too.

    Contacts

    Contact records represent people in Grassrootz. The integration will look to match the Grassrootz data with an existing contact in Salesforce, and will only create a new record if it can’t find a suitable match.

    Accounts

    Grassrootz can accept donations made on behalf of a company. Account records represent companies under which people make their donations. The integration will look to match the Grassrootz data with an existing account in Salesforce, and will only create a new record if it can’t find a suitable match. Relationships are automatically established between the donor contact and company account in Salesforce.

    Campaigns

    Campaign records represent campaigns, teams and fundraisers in Grassrootz. These hold donations made against your specific Grassrootz campaigns. For peer to peer and DIY fundraising, additional campaigns are created to represent those fundraising pages and organised into a campaign hierarchy – making it easy to report on your campaign as a whole, or drill down to the individual fundraiser level. The integration also supports campaign members to represent the role of the person in the campaign.

    Recurring Donations

    Recurring Donation records represent recurring donations in Grassrootz. These parent their component opportunity records which are converted according to the processing schedule in Grassrootz. Status is automatically synced between Grassrootz and Salesforce allowing you to report on failures, cancellations and other changes.

    Opportunities

    Opportunity records represent transactions in Grassrootz. The integration supports refunds, soft credits and general accounting units too.

    Works with Your Salesforce Org

    No two Salesforce instances are the same.

    As such, the Grassrootz to Salesforce integration can be easily extended to incorporate your own business rules when processing information into Salesforce. This might involve mapping custom fields, creating custom objects, or running other business criteria on the basis of the information issued by Grassrootz. The result is an integration which “just works” with the way you use Salesforce.

    This is achieved using Salesforce Flows and runs in real time as your Grassrootz data is processed into Salesforce. MoveData can perform this function for you and is a key component of our customer onboarding. Hands-on setup and on-demand technical support is available to all customers.

    AppExchange Reviews

    Jul 17, 2025

    Great product and support

    We implemented Movedata to sync data from Grassrootz, GoFundraise and Raisely. One of the standouts has been the ability to view donor and fundraising data from multiple platforms in one central location – this has dramatically improved our reporting, donor insights and overall efficiency. It has been a game-changer for our teams’ workflows. The whole process was smooth and well-supported. We highly recommend Movedata to any organisation looking to streamline their fundraising operations.

    Sue Gilbertson (Indigenous Marathon Foundation)
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    Dec 12, 2024

    This integration has changed the way we operate!

    We implemented Salesforce this year and the integration from MoveData to import Grassrootz & GoFundraise data has changed the way we operate day to day. The MoveData team were a breeze to deal with, working with us to ensure a seamless and tailored experience at every step. We would highly recommend MoveData to anyone who will listen.

    Abby Dante (Bears of Hope)
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    Jun 06, 2024

    Best Solution on the Market for Data Integration

    If you are looking for integration solution for Raisely, Grassrootz, Funraisin etc, MoveData is the best on the market. MoveData are very helpful and responsive and the customisable Flows make it even more powerful.

    Noah Zheng (PanKind)
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    May 26, 2022

    Thank you MoveData!

    We are currently using MoveData to pull our Raisely and Grassrootz fundraising and donor data into Salesforce. To say it’s been a game changer is an understatement. Our previous integration was quite limited and required a lot of manual adjustments. Our reporting is now live and accurate, our data quality has improved greatly and staff efficiency has increased. A huge thank you to the team at MoveData for having such a big impact on our organisation!
    Lauren Stewart (The Alfred Foundation)
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    May 26, 2022

    Great product and high quality service

    We used MoveData to setup an integration with Grassrootz to support our Peer-to-Peer fundraising initiatives. MoveData’s service and support was great for assisting us with mapping the data to Salesforce as part of the process of setting up and configuring MoveData. It has saved us time manually importing donations and allows us to scale our peer-to-peer fundraising capacity without creating additional operational work as this area of fundraising grows.
    James Follent (International Justice Mission)
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    Pricing

    Single Integration
    Monthly subscription paid annually
    Connect Grassrootz with Salesforce
    Multiple Integrations
    Monthly subscription paid annually
    Connect Grassrootz and all other integrations with Salesforce

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    Henry Wong Senior Salesforce Analyst Developer, UNICEF Australia

    We save over 50 hours per month by using MoveData!

    Yvonne Small Database Coordinator, War Child UK

    I can’t even tell you how many hours this has saved us. To have all our data integrated into Salesforce is extraordinary!

    Lauren Stewart Senior Manager Systems and Data, The Alfred Foundation

    After implementing MoveData everything is so much more efficient. All that wasted time is gone!

    Kate Griffiths Income Generation & Engagement Manager, The Fire Fighter’s Charity

    MoveData delivers thousands of data points into Salesforce every day. This allows us to successfully run the World's Greatest Shave and all our other major fundraising campaigns.

    Glen Shields Head of Data & Analytics, Leukaemia Foundation

    MoveData are amazing! I would recommend their integrations to anyone looking to better manage their incoming data flows.

    Conor Nolan Digital Executive, Cure Cancer Australia

    MoveData are excellent! I would recommend them to anyone seeking to integrate fundraising and donation data into Salesforce

    Emma Karst Digital Marketing Specialist, Caritas Australia

    MoveData integrations are flexible, accurate and easy to use - and have already saved us loads of admin time. Thank you so much!

    Jo Price IT Integration and Transformation Manager, Sydney Children's Hospital Foundation

    We're really happy with the results. MoveData consistently met deadlines, delivered quality work, and ultimately built exactly what we needed. Would definitely recommend!

    Marian van Weverwijk ICT Coördinator, Wilde Ganzen

    MoveData has completely transformed our peer-to-peer fundraising experience in Salesforce. I highly recommend!

    Maria Cicero Database Manager, Destiny Rescue

    Great solution. MoveData has provided a seamless integration for us. Highly recommend :)

    Gwen Lee Data Analyst, Mental Health Foundation of New Zealand

    MoveData are one of the best teams we have worked with. Highly recommended for anyone wanting a seamless Salesforce integration.

    Tania Samarasinghe Campaign Manager, Ronald McDonald House Charities New Zealand

    The integration is working really well. Has been amazing for reporting through Salesforce and Marketing Cloud. Would absolutely recommend!

    Russell Bradshaw Fundraising Team Lead, Burnett Foundation Aotearoa

    Data improved. Time saved. A game-changer. We're already planning our next integrations with MoveData.

    Eilidh Pollard Salesforce CRM Manager, Leukaemia UK

    Such an elegant and simple solution, and great customer service. Thanks MoveData!

    Sivan Naor Senior CRM Team Manager., Campaign Against Living Miserably

    The service was exceptional and real-time data transfer has been a game changer for us. We couldn't be happier with the results and highly recommend MoveData!

    Prathiti Kumar Database Officer, The Passage
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    Get the Grassrootz
    integration for Salesforce