Everyday Hero is a leading, trusted online giving platform in Australia and New Zealand which helps people raise more for the causes they love. Use MoveData to connect into Everyday Hero APIs and push real time donation and fundraising information into Salesforce.
Everyday Hero’s API is poll-based which enables data to be pushed into Salesforce in ten minute intervals. This means that data from all events occurring over the given interval is batched and pushed into Salesforce with a maximum delay of ten minutes of an event occurring.
When a donation is created, updated or refunded in Everyday Hero, MoveData creates an opportunity record in Salesforce. This opportunity record is automatically associated with related contact, account and campaign records attached to the Everyday Hero donation.
When a registration is created or updated in Everyday Hero, MoveData creates a campaign record in Salesforce. This campaign record is automatically associated with related contact and account records attached to the Everyday Hero registration. Campaigns are nested which supports campaign, team, fundraiser hierarchies for easy reporting in peer to peer events.
When a recurring donation is created, updated or cancelled in Everyday Hero, MoveData creates a recurring donation record in Salesforce. The recurring donation record is automatically associated with related contact, account and campaign records attached to the Everyday Hero recurring donation. Salesforce automatically creates a series of pledged opportunities associated with the recurring donation, and these are updated as “closed won” as subsequent donations are received.
When a donation, registration or recurring donation is created or updated in Everyday Hero, MoveData creates or updates a campaign record in Salesforce. Campaigns are nested which supports campaign, team, fundraiser hierarchies for easy reporting in peer to peer events. Data includes name, start date, fundraising page owner, parent campaign, status, campaign URL, fundraising target etc.
When a donation, registration or recurring donation is created or updated in Everyday Hero, MoveData creates or updates a contact record in Salesforce. MoveData runs your Salesforce duplicate rules when creating contacts for efficient duplicate management. Data includes first name, last name, email address, mobile phone number, home address etc.
When a donation, registration or recurring donation is created or updated in Everyday Hero, MoveData creates or updates an account record in Salesforce. MoveData supports individual and company accounts and runs your Salesforce duplicate rules when creating accounts for efficient duplicate management. Data includes account name, address, primary contact etc.
When a donation is created or updated in Everyday Hero, MoveData creates or updates an opportunity record in Salesforce. MoveData supports a wide ranges of donation states including refunded, partially refunded, anonymous, company etc. Data includes amount, status, campaign source, fee information, receipt number etc.
When a recurring donation is created or updated in Everyday Hero, MoveData creates or updates a recurring donation record in Salesforce. Salesforce automatically creates a series of pledged opportunities associated with the recurring donation, and these are updated as “closed won” as subsequent donations are received. Data includes amount, start date, instalment period, campaign etc.
To get the most out of Salesforce you need to feed it data which is both timely and comprehensive. But entering data into Salesforce is challenging. You needed to export CSV files, transform and upload into Salesforce – every day, every week, every month. Inevitably there is a lag on data making its way in. You get things wrong, this was a job nobody wants to do and you know you are wasting valuable time and money. At the same time commissioning custom integrations between the platforms you use and Salesforce is not an option because it is too expensive. Zapier connectors aren’t comprehensive enough and always seem to be breaking. MoveData solves this problem by supplying an integration toolkit built specifically for Nonprofits who use Salesforce. We provide live API connections which link the platforms you use to Salesforce by automatically translating live platform data into a format Salesforce can easily read. Read the case study on how Chris O’Brien Lifehouse implemented MoveData and saved 1,200 hours of data entry time each year.
MoveData has seamlessly solved something which was always very time consuming, manual and open for errors
~ Chris O’Brien Lifehouse
It’s not enough to upload data from just one or two platforms. Engagement is inbound and supporters interact with your organisation through multiple channels. To derive deep business intelligence and take meaningful interactions to uplift engagement and fundraising with your supporters – you need to know everything they are doing. Imagine how much more powerful it will be when you can reach out and see over the past 12 months that the person you are talking to has fundraised by running a marathon as part of a team, purchased a t-shirt from your online store, and has been on your regular giving program for the past seven months. Collating this information and linking it up in Salesforce is difficult. MoveData solves this problem by providing live API connections into all the platforms your supporters use – and pushing that information real time into Salesforce for a single view of supporters. Read the case study on how Leukaemia Foundation Australia used MoveData to connect fundraising and donor information from Frontstream, Everyday Hero, Funraisin’, Shopify and Grassrootz to enable a single view of supporters.
We depend on MoveData to deliver tens of thousands of real-time donations and registrations into Salesforce – so we can successfully run the World’s Greatest Shave and our other major campaigns
~ Leukaemia Foundation Australia
Leveraging real time data in Salesforce enables you to uplift engagement and fundraising through intelligent reporting, segmentation and workflow automation. Connect tools like Pardot, Marketing Cloud, Autopilot and Campaign Monitor to deliver automated initiatives like: Automatically send a personalised email when someone has created a fundraising page but has not yet received a donation to it – giving them some good tips and reasons to get started Automatically create a task in Salesforce to call a supporter when they have surpassed $250 in giving for the calendar year – then place them on an email list to prospect regular givers Automatically send a personalised SMS to supporters when they have achieved 75% of their fundraising target – and if they achieve their goal you will send them a t-shirt in the mail Choices are endless and you can continually refine your message and triggers to maximise uplift. This is only possible because MoveData pushes live information into Salesforce so your marketing and business intelligence tools can get to work. Read the case study on how Cure Cancer Australia used MoveData to automate email and SMS journeys to their supporters.
Information sent by MoveData plugs straight into existing tools like Pardot and Twilio, and we have seen improved metrics across the board as people engage with their fundraising more actively
~ Cure Cancer Australia
MoveData costs AU$249 per month for an integration with a single source of data (like Everyday Hero) or AU$399 per month for integration with unlimited supported sources of data. There are no limitations on the volume of information processed through MoveData and integrations into Salesforce can typically go live within days. Note: depending on how customised your Salesforce is, once off technical work may be required to map integrations to uniquely configured fields, objects and third party applications in your Salesforce.
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